Chateau Changyu Afip Global: Escalating Cultural Value
Supervising Professor: Li Wei; Case Researcher: Gao Yuetao [ Language available : Chinese ]

How can the premium Cabernet Sauvignon red wine produced by Changyu Aifei Fort Winery sell for as much as RMB 270,000 per barrel? Why are the other wines produced by Aifei Fort also in such high demand? How has Changyu created a wine culture that can sustain a successful wine marketing model in this new emerging market.

Understand China from the inside

Subscribe to our monthly newsletter today!