CIMC Vehicles Group: From Integrating Vanguard to Operating Globally
Supervising Professor: Xiang Bing; Case Researchers: Yang Guchuan, Zhou Yi [ Language available : Chinese ]

On June 26, 2003, CIMC acquired the assets of North American veteran trailer company HPA Monon through wholly-owned subsidiary Vanguard for USD 4.223 million. This enabled CIMC to enter the North American trailer market. When CIMC began operating Vanguard, it realized this importance of developing a “local wisdom, global operations” concept?

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