COFCO’s Strategic Transformation
Supervising Professor: Teng Bingsheng; Case Researcher: Qie Yongzhong [ Language available : Chinese ]

This case looks at how COFCO dealt with the reality of its diversified business model, created new strategies, explored alternative business models, gained value and synergies, and opened up the domestic grain market. The massive state company established a two-pronged approach - biochemical energy and tomato processing - seizing a leading position in agribusiness.

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