Color Life: Challenges after Transforming into a Community Platform
Supervising Professor: Liao Jianwen; Case Researcher: Cui Huanping [ Language available : Chinese ]

Colour Life used to be a traditional property management company. Its profit margins were suffering from the weight of increased labor costs and falling property management fees. To this end, Colour Life drew suppliers onto its online platform, and began working upstream with and to provide value-added services for the family. So what is the challenge of the online platform model for the traditional property management model? Can the needs of the company’s organizational structure, culture, assessment system, and process be met by online?

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