Didi Enterprise Edition: How Far is Really Far?
Supervising Professor: Liao Jianwen ; Case Researcher: Deng Di [ Language available : Chinese ]

Didi Enterprise app has brought together all the company’s resources - premium, express, taxi and other ride-hailing resources – into a one-stop-shop travel platform . While the consumer end of Didi has had short term trouble achieving profitibility, the Didi Enterprise app has leapfroged Kuaidi’s corporate service, taking the company to another level. However, can Didi Enterprise replicate the explosive growth curve tht the consumer-oriented business had at the start? How can new and old business areas coordinate in terms of organization, resource allocation, and operations?

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