Didi vs. Shenzhou: A War between C2C and B2C Model
Supervising Professor: Huang Chunyan ; Case Researcher: Liu Xiaoting [ Language available : Chinese ]

In 2015, online ride-hailing firms made some significant moves. First Didi announced its marriage to Kuaidi. Soon after, CAR (Shenyang Zuche) chose a different mode of entry into the field, picking a fight with Didi. With increasingly fierce competition, the market was polarized between the B2C model represented by CAR and the C2C model represented by Didi. This case explores the advantages and disadvantages of Didi and CAR in terms of customer experience, cost structure and strategic positioning in the sharing economy, to see what sets the two models apart.

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