Galanz: Can the Reigning Sales Champion Get Another Cup?
Supervising Professor: Zeng Ming; Case Researcher: Wu Wei [ Language available : Chinese ]

The Galanz air-conditioner division plans its moves step by step. In the 2006 season, Galanz’s Zhongshan headquarters become the biggest and most comprehensive global base for the air-conditioner supply chain. The company set itself huge annual targets. In step two, Galanz defined 2007-2008 as “China Marketing Year”. Having already become China’s first global microwave player, Galanz wanted to perform the same miracle in air conditioning.

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