Gree Electric Appliance: Essence of Competition
Supervising Professor: Xiang Bing; Case Researchers: Zhou Yi, Yang Guchuan [ Language available : Chinese ]

Gree has such a high market share in the oligopolistic air-conditioning market that occupying even more is hard. In addition, the business environment is changing rapidly. For Gree to use its advantages in the market, is there a higher threshold than before? How can Gree retain its advantages and achieve its goal of earning RMB 200 billion annually within five years? These are some of the challenges now facing CEO Dong Mingzhu.

Understand China from the inside

Subscribe to our monthly newsletter today!