Guangdong Alpha Animation and Culture: The Road of Transformation from Toys Making to Pan-entertainment
Supervising Professor: Zhu Rui ; Case Researcher: Deng Di [ Language available : Chinese ]

Alpha Group is a leading Chinese animation company. Established ten years ago, it has created the shows Blazing Teens, Balala the Fairies, and Armor Hero, and purchased the rights to Pleasant Goat and the Big Big Wolf (Xiyangyang). Cartoons that have entered peoples’ hearts, they are central to an entire industry of content production, distribution, offshoots, and brand operation. This case will focus on how to create an cartoon “story” from the perspectives of marketing, consumer psychology, and animation operations.

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