Heilan Home: A Chinese Menswear Revolution
Supervising professor: Li Lode; Case Researcher: Gu Chongqing    [ Language available : Chinese / English ]
Explore the unique operating model of HLA

As the largest menswear producer in China, HLA has a unique operating model. It uses the credit sales model to obtain products from suppliers and sells them through franchisees. This model has enabled HLA to achieve rapid expansion in a short period of time. This case describes and explores the company’s successful business model.

Understand China from the inside

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