How did Youku’s Acquisition of Tudou Happen
Supervising Professor: Chen Long; Case Researcher: Zhou Fei [ Language available : Chinese ]

Thorough analysis of the main strategic choices made by Tudou and Youku, and the financial route and tempo followed by Tudou prior to its IPO, this case makes sense of the extraordinary fact that just eight months later Tudou would go on to accept Youku’s merger proposition. The case considers the situation from an entrepreneur’s perspective, especially from the position of a business strongly dependent on external financing. What lessons can be learned?

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