How does Baidu become the “King of Searching” in Chinese Websites?
Supervising Professor: Xiang Bing; Case Researchers: Jiang Desong, Shan Yingguang [ Language available : Chinese ]

The “Baidu model” was based on the business models of mature US-based internet firms. However, Baidu rightly seized growth in China’s search market, surpassing Google despite the latter’s first-mover advantage. On NASDAQ, Baidu’s competitive advantages are magnified and its competitive position in the Chinese market consolidated.

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