JD Crowdfinancing: Shed Light on the Sector in China
Supervising Professor: Ouyang Hui; Case Researcher: He Shan [ Language available : Chinese / English ]

In 2014, JD Finance entered the mass finance sector with its crowdfunding platform which gathering funds online. After three months, it had earned the crown having brought in the most funding in a single month in China. After nine months, it has renewed its efforts by launching equity crowdfunding. Existing under the umbrella, how does crowdfunding support the company’s main business and the group’s development strategy. What else makes up the relationship between crowdfunding and other business?

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