Lenovo’s Strategy Transformation
Supervising Professor: Zeng Ming; Case Researcher: Qie Yongzhong [ Language available : Chinese ]

Taking a historical look at Lenovo’s strategic transformations, this case examines Yang Yuanqing’s “focus on the core business”. Will his choice make good within the next five years? Has the rise of Lenovo’s mobile phone business laid the foundation for a future dualization strategy.

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