Lenovo’s Two-brand Strategy – “Think” and “Idea”
Supervising Professor: Xiang Bing; Case Researcher: Jiang Desong [ Language available : Chinese ]

What impact has the “global resource allocation” business model pioneered by Gil Amelio had on Lenovo, and where will it lead? Our research provides an overview of the competitive nature of the PC sector, and guides readers towards a sound understanding of competition in the industry.

Understand China from the inside

Subscribe to our monthly newsletter today!