Letv Ecology: A Cross-border Diversification?
Supervising Professor: Teng Bingsheng ; Case Researchers: Cui Huanping , Mei Xinlei [ Language available : Chinese ]

What stages has LeTV gone through in terms of ecosystem strategy? Despite everything, why has it ended badly for LeTV? The “life trajectory” of the music industry ecosystem and an analysis of its ecological development show how we can objectively and rationally understand this new concept?

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