Midea’s Intelligent Production Model: Digital Transformation of a Traditional Manufacturing Industry
Supervising Professor: Liang Chao ; Case Researcher: Zhu Yunhai [ Language available : Chinese ]

As a leading company in China's home appliance industry, why does Midea need to make the digital leap? What measures and steps has Midea taken to prepare for this digital development? In the process of transformation, what problems and challenges has the company encountered? What are the gains and losses? What can other companies and stakeholders learn from Midea’s move online. This case attempts to analyze the above issues.

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