On-line and Off-line Integration of Suning Commerce Group
Supervising Professor: Teng Bingsheng; Case Researchers: Deng Di, Yang Yan [ Language available : Chinese ]

Suning, the flagship mall of the 1990s, chose to carry out “disruptive innovation on itself” to turn from traditional retail business to internet-based retailer. Suning tested the waters in 2009, and chose a dual channel approach, which has now turned into an integrated open source platform. Every step taken by Suning has received significant attention from outside. What did Suning have to do to make this transformation? How was it implemented? What are the comparative advantages of Suning’s transformation and what challenges does it face now? We hope that through this in-depth study of Suning’s transformation, we will learn how traditional retail businesses can revolutionalize themselves.

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