Opening Up: Can BYD Recreate a Legend?
Supervising professor: Li Wei; Case Researcher: Zhu Yunhai     [ Language available : Chinese ]
The success and failure of BYD’s strategic transformation to new energy vehicle and battery production

BYD was once a leader in new energy vehicles and batteries in China and the world, attracting a large number of public and professional investors. Despite a strong start, BYD’s previously sky-high market value has dampened. What kind of strategy has BYD followed in the new energy automobile industry? How has its strategy resulted in its current predicament?

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