Pearl River Pianos
Supervising Professor: Xiang Bing; Case Researcher: Shan Yingguang [ Language available : Chinese / English ]

The piano manufacturing sector is all about quality. Pearl River pianos dominate the market. With such high value products, pianos suffered under the impact of the 2008 global financial crisis. Pearl River pianos performed well, showing strong market control and operational capabilities. The Pearl River pianos crossed the low value-added gap of “Made in China” and achieved a “smile curve”. The company’s successful experience is worth learning from. It shows how traditional Chinese manufacturing companies can transition into something modern.

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