Suning vs. JD: Logic of Valuation
Supervising Professor: Chen Long; Case Researcher: Yang Guchuan [ Language available : Chinese ]

Are the current valuations of Suning and reasonable? Both at close to market value, are the companies taking different routes to the same goal, or steering off path? How do capital markets decide on the valuation of retail companies going online? Most importantly, are they worth investing in? If you compare the business models of and Suning, which makes the better choice?

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