Tencent Charitable Foundation: How to Make Dreams Come True for People in New Village?
Supervising Professor: Chen Xinlei; Case Researcher: Cui Huanping [ Language available : Chinese ]

In June 2009, Tencent Charity Foundation launched its “Building a New Countryside” strategy in Guizhou and Yunnan, hoping to use its advantages in mobile to promote rural economy, culture and community. The aim was to create a self-sustaining ecosystem, so that traditional aspects of the local culture could be carried into the future, while improving local employment opportunities. Can this scheme be rolled out across the country. What would make this possible? What are the risks to cultural diversity in the process of replication?

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