Yiwu Buy: E-commerce Experiment in Yiwu’s Way
Supervising Professor: Li Wei; Case Researcher: Yang Guchuan [ Language available : Chinese ]

In 2007, Yiwu Small Commodity City set up its own website, China Commodity City Online, so as to make wider connections and grow its sales network abroad. In Jin Fangping’s opinion however, lack of attention, relevant technology or managerial talent slowed the project down. Vitally, its positioning and development strategies remained vague. What kind of value-added services can the website provide to small time merchants in Yiwu? Gaining a secure position amid fierce e-commerce competition has been a perpetual problem for Jin Fangping.

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