Yonghui Superstores: Battle for the Defense of Fresh Food
Supervising Professor: Jing Bing ; Case Researcher: Li M [ Language available : Chinese ]

Suppressed by traditional retail in China, and buffetted by e-commerce and new retail, Yonghui Superstores has had consistent and rapid growth, and is now valued at over RMB 10 million. A late developer, what hs made Yonghui the success it is today, and how was Yonghui able to achieve this transformation?

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