Zoomlion: Expanding Business in Size, Scale and Space
Supervising Professor: Xiang Bing; Case Researchers: Jiang Desong, Shan Yingguang [ Language available : Chinese ]

Unlike many “internally-driven” machinery firms, Zoomlion values the market impact of “externally-propelled expansion”. With the global industry’s existing pattern of competition, what are the implications of Zoomlion’s model?

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