CKGSB Launches English-Language WeChat Account

December 30, 2014

CKGSB is expanding its digital presence with the launch of an English-language account on WeChat, with news, events and Knowledge Center articles now going out daily to a growing number of subscribers.

CKGSB is delighted to announce the launch of its English-language WeChat account, featuring a daily dose of the most important school news, events and Knowledge Center articles, now running in conjunction with the school’s hugely popular Chinese-language account. Alongside existing CKGSB accounts on Facebook, Twitter and LinkedIn, the WeChat account will help to further spread the word about China’s first independent and non-profit business school, showing exactly why it is the world’s thought leader on China.

Published each weekday afternoon and accessible on a wide range of smartphones and PCs, examples of the kind of content you might find on CKGSB’s English-language WeChat account include:

To sign up for a daily dose of all the latest knowledge and news from CKGSB, please scan this code:

Alternatively, you can add the account by its ID: ckgsbwechat

When Chinese tech giant Tencent launched its Weixin mobile text and voice messaging app in January 2011, few could have predicted just how popular it would become in such a short space of time. It is the largest standalone messaging app by monthly active users.

As of today, Weixin has somewhere north of 500 million active users, with a growing percentage of those now based outside of China, using the international version, WeChat.

But in addition to voice and text messaging, WeChat also has other social features, including a Facebook-like Moments page for each user where links, pictures and messages are shared around the globe. Brands also have a sizeable presence on WeChat, with CKGSB becoming the latest to share its latest news, events and Knowledge Center articles to a growing number of subscribers.

WeChat currently supports phone numbers from more than 100 countries and is available in several languages, including English, Chinese (Simplified & Traditional), Thai, Indonesian, Vietnamese, Japanese, Korean, Portuguese, Spanish, Hindi and Russian. To download the app, please click here.

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