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Xinlei CHEN

Professor of Marketing, Cheung Kong Graduate School of Business (CKGSB)

PhD, University of Minnesota

Areas of Expertise

New Empirical Industry Organization, Learning Models, Structural Modeling of Consumer Choice and Firm Strategies (Pricing, Advertising and Promotion), Channel Choice, Entertainment Industry (Movie, Video Games), Social Network

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RESEARCH IN PROGRESS

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Understand China from the inside

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