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Cheung Kong Graduate School of Business presents Eurasia’s first unicorn-themed program for next generation business leaders, in partnership with Whampoa Group, Seoul Municipal Government & Maekyung Media Group.

60+

Leaders of the future

3-4

Days
(Each program)

10+

Professors

20+

Unicorns

30+

Experts

10x

Businesses

Acquire unparalleled regional knowledge: Form a holistic perspective and deep dive into the world’s fastest growing regions: GCC, RCEP, and East Asia.

Harness the power of exponential tech: Web 3.0, blockchain, smart manufacturing, AI, rapid prototyping, quantum computing and beyond.

Construct your own regional ecosystem: Gain access to a highly curated network of like-minded leaders, investment bodies, government support and highly relevant local resources.

Thrive in today’s world of accelerating change: Receive guidance from professors, industry experts and successful unicorn founders from RCEP to fast-track your business growth in the region.

Global Unicorn Program Series by CKGSB

With the aim to build a global ecosystem to foster a new generation of unicorns with an enhanced emphasis on global responsibility, social purpose and a long-term perspective, the unicorn programs are tailored to the following organizations and individuals:

Global Unicorn Program in Dubai

As part of UAE’s Entrepreneurial Nation Initiative to support start-ups and to have 20 unicorns by 2031, Cheung Kong Graduate School of Business will co-host the Global Unicorn Forum with the World Government Summit. This program will start with this half-day, invite-only forum, followed by 2.5 days of training. This 3-day program will play a critical role in building a global ecosystem and fostering a new generation of unicorns with a renewed and enhanced emphasis on global responsibility, social purpose and long-term perspective.

Benefits

Applicable insights – Learn from unicorn founders, industry professionals and business-savvy professors about the crucial topics pertinent to unicorns, such as economic disruptions and digital transformation.

Peer learning & networking – Build relationships and potential partnerships with like-minded peers through events

Roadshow with global investors, scaling entrepreneurs and corporate executives at top innovation hub (DIFC, home to more than 500 tech companies)

Global Unicorn Forum - Opportunity to apply entry to the Global Unicorn Forum at the World Government Summit (subject to approval from WGS)

CKGSB Global Entrepreneur Community – Join the more than 1000 growing network of future-focused entrepreneurs

Program Information

  • LanguageEnglish

Global Unicorn Program in Dubai

  • Dates

    2024

  • Tuition

    USD 6,000 (GBP 5,000)

    CKGSB Alumni receive a 20% discount
  • Contact
    Jennifer Wang
    Email: jenniferwang@ckgsb.edu.cn

Program Agenda

  • Wednesday Feb 15 - Forum & Program

    (09:00-12:35)  Global Unicorn Forum 

    (12:35-15:00)  Break

    (15:00-17:00) 

    • An Era of Tectonic Transformations, Pathways to “Common Prosperity” and the Role of Economic Disruptions & Unicorns
      XIANG Bing | Founding Dean and Professor of China Business and Globalization, CKGSB

    (18:00-20:00)  Welcome dinner

  • Thursday Feb 16 - Program

    (09:00-12:15) 

    • The Future of “Better for You” Consumption and its Implications for Start-ups and Scaling
      David Bell | Former Chaired Professor, Wharton, and Co-founder and President, Idea Farm Ventures

    (12:15-13:45)  Break

    (13:45-15:30) 

    • Unicorn Marketing in the Age of New Media: Decentralization, Fragmentation, and Digital Sameness
      LI Yang | Associate Professor of Marketing, Executive Academic Director for MBA Program & Executive Education Programs, CKGSB
    • Unicorn Case Studies: Unicorns from GCC and other regions (including Africa, China, Europe, India and Korea)
      Moderator: LI Yang | Associate Professor of Marketing, Executive Academic Director for MBA Program & Executive Education Programs, CKGSB

    (18:00-20:00)  Network Building Dinner

  • Friday Feb 17 - Program

    (09:00-12:15) 

    Strategic Transformation: Reimagining, Reinventing and Reconfiguring

    Jianwen (Jon) LIAO, Professor of Managerial Practice and former Associate Dean of CKGSB, former Chief Strategy Officer of JD.com

    (12:15-13:45)  Break

    (13:45-15:15) 

    • China’s Technological Innovation & Disruptions and its Lesson for Global Businesses
      Edward TSE | Professor of Managerial Practice of Strategy, CKGSB; Former Chairman, Greater China for Booz & Company

    (15:45-17:15) 

    • Unicorn Case Studies: Korea, ASEAN, Europe Unicorns: How to Develop a Unicorn from a Small Domestic Market

      LI Wei, Professor of Economics, Associate Dean for Asia and Europe, Director of the Case Center, Director of China Economy and Sustainable Development Center, CKGSB

      (18:00-21:00) 

    • Visit DIFC Innovation Hub (Dubai International Financial Centre)
      Leading Innovation Ecosystem in UAE with over 500 tech firms
      Roadshow with investors, local entrepreneurs, and corporate executives.


Regional Experts
  • Unicorn Founders*
    Founders from GCC, UAE and other regions
    *Speakers TBC
  • XIANG Bing
    Founding Dean and Professor of China Business and Globalization, CKGSB
  • David Bell
    Former Chaired Professor, Wharton, and Co-founder and President, Idea Farm Ventures
  • Edward TSE
    Professor of Managerial Practice of Strategy, CKGSB; Former Chairman, Greater China for Booz & Company
  • LI Yang
    Associate Professor of Marketing, Executive Academic Director MBA Program & Executive Education Programs, CKGSB
  • Jianwen (Jon) LIAO
    Professor of Managerial Practice and former Associate Dean of CKGSB, former Chief Strategy Officer of JD.com

Partners

Join us on a journey to
become a unicorn!

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